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Today's Terms
Rate Card
Definition:
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Arbitron
Definition:
A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.
Agent
Definition:
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.
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