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February 06, 2012
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Verizon Wireless Rocks Mobile Music as Chocolate by LG Makes Its American Debut

BASKING RIDGE, NJ and SAN DIEGO, CA — Verizon Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) are bringing the hottest mobile device to the U.S. with the debut of Chocolate by LG. Available exclusively through Verizon Wireless, Chocolate is the ultimate mobile phone, loaded with hot features, such as V CAST, V CAST Music, and fabulous tools like VZ NavigatorSM, all packaged within a smooth slider design.

Chocolate by LG is a work of art – both in looks and features – with its sleek, ultra-thin minimalist style and silky-smooth slide design, users will be lured in by Chocolate’s glowing red touch sensitive keypad. V CAST Music customers can browse, preview, download and play high-quality digital music from their phones over Verizon Wireless’ broadband network or in the Verizon Wireless V CAST Music online store. With more than 1.3 million songs to choose from, Verizon Wireless customers can download the songs they love most, accessing their music collection anywhere they go.

“In a world where quality wireless service is a table-stake, Chocolate sets a new standard for wireless handsets,” said John Stratton, Verizon Wireless vice president and chief marketing officer. “This is a lifestyle device that reflects the discerning taste of a customer who relies upon the Verizon Wireless network to stay connected, but wants a device that speaks to the innovation and personalization that can be achieved with music.”

In addition to its advanced multimedia capabilities and chic styling, Verizon Wireless has included the features customers have come to expect including V CAST Video and 3D Games, a 1.3 mega pixel camera, Bluetooth® capabilities, a microSDTM memory expansion slot that supports the newest SanDisk 2GB cards and access to VZ Navigator and turn-by-turn navigation with audible voice directions to most addresses in the U.S.

“We agree, Chocolate by LG is this year’s must-have mobile device,” said Mr. Juno Cho, president of LG Electronics MobileComm U.S.A, Inc. “With sophisticated American users in mind, this is the next generation of the Chocolate design for the U.S. Verizon Wireless’ features and functionalities, such as V CAST and V CAST Music, make Chocolate the ultimate entertainment and communication device.” Read more at vzw.com

 

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Did You Know?    
 
 
Talent is a factor in entertainment
The general term for an artistic contributor to a project, talent usually refers to actors, directors, and writers. In the studio world, atttaching talent, or bringing necessary key artists to a project, is necessary in getting the film made. Agencies usually reserve the term 'talent' for actors and classify talent agents as those who represent thesipians.

 


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Entertainment Lawyers.com Terms

 


Today's Terms

Audience Segmentation

Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.

Kill Date

Definition:
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.

Usage Limitations

Definition:
Restrictions on the placement of a commercial (e.g., PSA use only).

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Entertainment Law Hot Topics

 
Topics Related to Entertainment Law:

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