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Entertainment Legal News
Should I Play Or Should I Go?
Shurtleff Says Video Game Rating help Parents Decide
Attorney General Mark Shurtleff and Entertainment Software Rating Board (ESRB) President Patricia E. Vance launched a new public service announcement (PSA) campaign today to encourage parents to use video game ratings to decide whether a game is appropriate for their children and family. The television and radio ads will begin running in Utah in the coming weeks.
"As a father, I know about the tough decisions parents face over what video games they will allow into their homes. It's important for parents to look closely at the ESRB ratings before letting their kids play any game," says Shurtleff. "As a fan of video games myself, I'm proud to be helping educate Utah's parents about this important tool."
The ESRB video game ratings employ a two-part system. Rating symbols on the front of the game package provide an age recommendation, such as EC (Early Childhood 3+), E (Everyone 6+), E10+ (Everyone 10 and up), T (Teen 13+) and M (Mature 17+). The back of the package has content descriptions next to the rating that explain what may have triggered the rating or may be of interest or concern to parents. Read more at attorneygeneral.utah.gov
Talent is a factor in entertainment
The general term for an artistic contributor to a project, talent usually refers to actors, directors, and writers. In the studio world, atttaching talent, or bringing necessary key artists to a project, is necessary in getting the film made. Agencies usually reserve the term 'talent' for actors and classify talent agents as those who represent thesipians.
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Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Talent Agency
Definition:
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Talent
Definition:
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
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