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Talent
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
Arbitron
A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.
Audience Segmentation
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Beta (also called Beta SP) Videotape
The videotape format most widely used for television broadcast and high quality video production. Digibeta is a newer digital form of Beta tape that is increasingly being used.
Bleed
Printing to the edge of the page, leaving no margin.
Usage Limitations
Restrictions on the placement of a commercial (e.g., PSA use only).
Proof
A copy of an advertisement as it will appear once produced or printed.
Camera Ready
An ad, art, copy text or graphic ready for inclusion in publications.
Rate Card
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Advertising
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
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